Newsletters

Engage your audience with consistent content they want to read.

The average person spends 5.6 hours (per weekday!) in their email. If you want to go where your customers are, email is a really good place to start. It’s a scalable way to engage your audience, build up positive brand impressions, and spread your story.

If you don’t already have a system in place, I can help you identify, set up, and start using an email marketing platform. I’ll also help you pinpoint and deliver content your customers want to read.

The “link roundup” is a popular newsletter format. With this option, I identify and compile third-party content that adds value to your customers’ lives. Maybe that’s management tips. Or maybe it’s insider news for your industry. Whatever it is, I work with you to make sure your customers want to read it.

I price newsletter packages according to how often you’d like to send your email blasts and what type of content you’d like to include.

Each newsletter package includes:

  • An hour-long, virtual Discovery session
  • In-depth audience research
  • Competitor and market research
  • Content entry
  • Segmentation suggestions
  • Scheduled delivery
  • Monthly analytics review
  • Seriously enticing subject lines

“Not only has she helped us grow our newsletter and bring in new leads through our content marketing, working with her is a constant pleasure. We joke at our company about the Laura bar – the crazy high bar she sets for everyone else we work with.”

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Andrew Askins

CEO at KritĀ 

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