Build a content archive that generates leads and supports your mailing list.
Keeping up a blog is pretty tough. When you’re short on time and high on ambition, blogging usually looks like:
- Sporadic publishing
- Half-polished pieces rushed out the door
- Inconsistent voice between articles
- Haphazard topic choices
- Misalignment with customers
- Clickbait content
If you’re looking for something better, I work with founders to research, refine, and produce topics that strategically target their audience. As a process nerd, I also have a ton of fun setting up publishing workflows and operational systems.
Depending on your needs and budget, blog packages can include:
- A 1 hour discovery call to discuss your business, brand, and marketing
- Defined content marketing goals
- SEO keyword research
- A detailed content calendar, including target draft and publication dates
- Evergreen topic ideas
- Header images
- Content entry
- Post promotion recommendations
“Laura has been an integral part of our small team. When you create content that matters, you have to have a deep understanding of your customers (their hopes, dreams and values) and its a hard thing to translate that into copy that creates real value. Laura has incredible insights and high integrity and has elevated our storytelling and customer experience. We couldn’t do what we do without her contributions.”
Greg HiltonCofounder at SOCO shared workspace
Note: I mainly work with digital content, but I’m intrigued by any project involving words. I’ve had work printed on billboards and in physical handbooks, in addition to on the web. If you have a project that involves words, ask me if I can help! I’d love to hear what you have in mind. If I’m not a good fit, I’ll see if I can recommend someone who is.
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