1. You really, really care about people. 

You established your business because you saw an opportunity to add value to people’s lives. Now, you’re on a mission to do that in a deeply impactful way. People are at the heart of everything you do and treating them with kindness and respect is one of your top priorities.


2. You believe good messaging is an investment.

You understand that I’ll spend a lot of time getting to know your business. In the process, I’ll supply a load of insights and ideas. As a savvy entrepreneur, you recognize that the copy, insights, and direction I provide will translate to many different parts of your business, for years to come.


3. You trust me to do my work, but you still want to be involved.

My best work always involves feedback and ideas from the founders I partner with. That’s exciting to you, and you’re up for providing thoughtful, strategic feedback on any work I send you.


4. You understand that a message has to be clear before it’s anything else.

You could sell yourself in a flashy, sexy, and easily-misinterpreted way. Or you do it in a plain-english and effective way. Given the choice, you’d take the latter. You know the main thing, the bottom-line important thing, is to get the right people to buy into your idea.


5. You know where you want to go.

I love helping folks make progress toward something. I’m not so great at inventing a destination for them. We’ll work best if you have some kind of target (audience, goal, outcome) in mind and an interest in figuring out the best way to get there.