1. Who do you work with?

I work with founders and B2B startups, especially those that believe in customer research.

I also partner with editors, designers, developers, and content strategists for one-time or ongoing projects.


2. What does your process look like?

To be honest, it varies. The exact steps I take depend on your project and definition of success. Generally speaking, here’s what you can expect:

  1. An initial call to see how we jive. We’ll chat about timing, budget, and what you have in mind. Probably the weather as well.
  2. If we’re a good fit, I’ll send you an estimate full of helpful details. Cost, timeline, what I’m in charge of, what you’re in charge of…all that good stuff.
  3. Once the paperwork is all tidied away, I’ll set up a Discovery call. This usually takes an hour, and it’s an opportunity for me to learn more about your brand, business, bottom-line goals, and preferences.
  4. After the Discovery call, I’ll dive into research. This at least involves looking into your ideal customer, your competitors, and your niche as a whole.
  5. Drafting time. I’ll draw up the first pass of the deliverable we’ve agreed on. I’ll send it to you in a format that’s easy to review and comment on.
  6. Once I receive your feedback, I’ll make revisions, plus conduct my own final round of proofreading.
  7. When we’re both happy with the deliverable, I’ll either hand it over to you or add it to the site, depending on our agreement.
  8. Feedback! If we have more work scheduled, we’ll chat about how this process worked (or not) for you and how we can make the next phase even more enjoyable.

3. Do you disappear while you write? Or will I be able to contact you?

I do not ghost clients. As a former project manager, it’s very important to me that you know what I’m working on, when it’s due, and how it’s going.

You’ll hear from me at least once a week. I’m also available via email, scheduled phone/video chats, and I’m more than happy to join your Slack team.


4. How do I know you’ll have time for me?

You know those people who enjoy going 100mph? The kind who have 20 plates spinning pretty much all the time? Yeah, that’s not me. I thrive when I’m operating just under capacity, and I’m relentless about making sure I don’t overbook myself.

If I don’t have the bandwidth for your project, you’ll know up front, and I’ll do my best to connect you with someone who has more space.


5. How do you price stuff?

My pricing is either retainer or deliverable-based. Here’s what that means:

  • Retainer: You purchase either a set amount of my time or set number deliverables. For example, 20 hours a month or 2 blog posts. I have a 3-month minimum for all retainers, and they’re best suited for longterm projects or ongoing work.
  • Deliverable-based: You purchase a specific item. For example, a landing page. I’ll provide a fixed price based on effort, value, and a few other factors. This type of contract is best suited for defined, short-term work.

While I don’t offer discounts, I do typically provide multiple pricing tiers. That way, you can choose an approach that best meets your goal and budget.

Note: I value research, and I spend a lot of time getting to know you and your brand. For this reason, my project minimum is $500.


6. Do you ghostwrite?

Yes, but bylines are a source of referrals for me, so I only ghostwrite for an additional 20% fee.


7. What does “client” mean to you?

Okay, this isn’t exactly a FAQ. But it impacts our whole relationship, so bear with me.

The word client means different things to different consultants. Some interpretations are unhealthy and regularly create toxic projects.

Let’s avoid that.

When I say you’re a client, I mean we’re partners in a two-way relationship. We’re working toward a shared goal, and we’re each bringing expertise to the table. I listen to you; you listen to me.

I’m not an employee, and you’re not my boss. We’re both responsible for the success of the project, and we both practice respect, empathy, trust, and proactive communication.

Founders and managers who get this will be a great fit. And trust me, when it works, it really works. There are a handful of clients who’ve partnered with me for over 2 years because we share these principles (and because I regularly help them reach their goals!).