1. Who do you work with?

I work with B2B and ecommerce companies. I’m a particularly good fit for brands who:

  • Value and regularly conduct customer research
  • Want longform content (I’m better at 1,500+ words than 500)
  • Have an experienced editor or content manager on staff
  • Have loads of ideas but need a bit of help with execution

I also partner with editors, designers, developers, and content strategists for one-time or ongoing projects.

2. What does your process look like?

It varies according to your needs and project. Generally speaking, here’s what you can expect:

  1. Initial call. We’ll chat about timing, budget, and what you have in mind. Probably the weather as well.
  2. Estimate. If we’re a good fit, I’ll send you an estimate full of helpful details. Cost, timeline, what I’m in charge of, what you’re in charge of…all the details.
  3. Discovery call. Once the paperwork is all tidied away, I’ll set up a discovery call. This can be anywhere from 30min to an hour, and it’s an opportunity for me to learn more about your brand, business, bottom-line goals, preferences, and how you work.
  4. Research. After that call, I’ll dive into some research. This at least involves looking into your ideal customer, your competitors, and your niche as a whole.
  5. Drafting. I’ll draw up the first pass of the deliverable we’ve agreed on. Then, I’ll share it with you in a format that’s easy to review and comment on.
  6. Revisions. Once I receive your feedback, I’ll make revisions, plus conduct my own final round of proofreading.
  7. Publishing. When we’re both happy with the deliverable, I’ll either hand it over to you or add it to the site, depending on our agreement.
  8. Feedback! If we have more work scheduled, we’ll chat about how this process worked (or not) for you and how we can make the next phase even more enjoyable.

3. Do you disappear while you write? Or will I be able to contact you?

I do not ghost clients. As a former project manager, it’s very important to me that you know what I’m working on, when it’s due, and how it’s going.

You’ll hear from me at least once a week with those details. I’m also available via email, scheduled phone/video chats, and I’m more than happy to join your Slack team.

4. How do I know you’ll have time for me?

You know those people who enjoy going 100mph? The kind who have 20 plates spinning pretty much all the time? Yeah, that’s not me. I thrive when I’m operating just under capacity, and I’m relentless about making sure I don’t overbook myself (no one benefits when I do).

If I don’t have the bandwidth for your project, you’ll know up front, and I’ll do my best to connect you with someone who has more space.

5. How do you price stuff?

My pricing is either retainer or deliverable-based. Here’s what that means:

  • Retainer: You purchase a set number of deliverables. For example, 2 blog posts per month for six months. While I do offer trial pieces, I have a 3-month minimum for all retainers. They’re best suited for longterm projects or ongoing work.
  • Deliverable-based: You purchase a specific item. For example, a landing page. I’ll provide a fixed price based on effort, value, and a few other factors. This type of contract is best suited for defined, short-term work.

I don’t offer discounts (no, not even for visibility), but you do get to choose which deliverables make the most sense for your goal and budget. Please ask me for a rate sheet to see my current prices.

Note: I value research, and I spend a lot of time getting to know you and your brand. For this reason, my project minimum is $500.

6. Do you ghostwrite?

Yes, but bylines are one of my main sources of referrals. So, I charge an additional 20% fee for ghostwriting.

7. What does “client” mean to you?

Okay, this isn’t exactly an FAQ. But it impacts our whole relationship, so bear with me.

The word client means different things to different consultants. Some interpretations are unhealthy and regularly create toxic projects.

Let’s avoid that.

When I say you’re a client, I mean we’re partners in a two-way relationship. We’re working toward a shared goal, and we’re each bringing expertise to the table. I listen to you; you listen to me.

I’m not an employee, and you’re not my boss. We’re both responsible for the success of the project, and we both practice respect, empathy, trust, and proactive communication.

Founders and managers who get this will be a great fit. And trust me, when it works, it really works. There are a handful of clients who’ve partnered with me for over 3 years because we share these principles (and because I regularly help them reach their goals!).